CONNECT: The first step to understand your audience

Build a foundation to increase engagement and revenue

Become a participating CONNECT site
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Participating Publishers

Join the latest participating publishers in helping create a more interconnected scholarly ecosystem:

Atypon’s Identity Management Service

With CONNECT as your identity management service registered users and authenticated sessions increase, allowing you to create information-rich user profiles to better understand your audience’s needs, preferences, and behaviors. This information allows you to personalize their journey and target content for increased engagement and revenue through digital marketing activities.

CONNECT gives your users access to a community of scholarly publishing websites and applications with one set of login credentials. CONNECT offers secure and efficient access to content, reducing barriers to registration and log-in, and increasing the number of registered users and authenticated sessions.

An open and interconnected ecosystem

CONNECT is designed to achieve a more interconnected and productive scholarly ecosystem. It gives publishers a better understanding of their readers and user communities and offers users a simple, unified approach to personal and institutional access, on- and off campus.

Increase engagement and revenue opportunities

  • Gather rich first-party data to personalize the user journey for improved digital marketing and increased revenue.
  • Increase authenticated users and create and store information-rich user profiles increasing understanding of user preferences and improving content targeting.
  • Prepare for the phase out of third-party cookies by increasing registered and authenticated users.
  • Enable convenient, secure, and efficient user access to scholarly content across sites.
  • Easily manage user privacy and marketing consent.

See How CONNECT Works

What librarians are saying

It’s a dream product for researchers—almost too good to be true.

It’s just what we need to increase the usage of library resources by improving off-campus access.

Benefits

Benefits for publishers

  • Proven to increase the number of new user registrations and authenticated user sessions
  • Provides customers with more first-party data from user interactions across multiple products
  • Integrates with a wide range of customer tools for marketing automation, analytics, business intelligence, and more
  • Enables value-added offerings through business intelligence providing new monetization opportunities
  • Offers an additional method for remote institutional user access to publisher sites

Some of the benefits mentioned above require additional capabilities beyond CONNECT to enhance the customer experience.

Benefits for users

  • Set up one profile and credentials and reuse that profile across all sites they want
  • Seamlessly transition between sites and applications they have authorized, with their identity, and not face a login challenge every time
  • Link institutional, personal, and social accounts in one profile and use their institutional subscriptions to access content with a personal login
  • Users can centrally manage the customers they have selected/authorized to use their profile with and easily control their privacy
  • A CONNECT account can be utilized through an entire education and career journey

Learn More

CONNECT Overview
CONNECT Q&As
CONNECT User Journey

Learn more about CONNECT!

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Free for readers and publishers

To become a participating CONNECT site (it’s free!), contact us at connect@atypon.com
Or to create your own free CONNECT user account, sign-up at scienceconnect.io
Find out more